Executive Education

Strategic Thinking - Hong Kong

In this two-day program, executives will develop the strategic thinking skills to recognize how industry changes are impacting their businesses—and determine the critical capabilities required to preserve and grow their businesses as these disruptive changes occur.

The combination of the emerging digital revolution and disruptive geo-political forces has created a new reality for companies across most industries. Whatever your business strategy is today, it will likely need to be different three to five years from now. Hence, executives require a broader and deeper set of strategic thinking skills that extend well beyond their specific areas of expertise.

In this two-day strategic thinking program, participants will learn critical concepts and frameworks that will help them and their companies anticipate these changes and have the strategic agility to effectively respond through making the necessary changes in their strategies.

By attending this program, you will:

  • Learn how to assess the alignment of your current strategy and current and future market conditions.
  • Develop the ability to separate the type of value (or outcomes) you provide to your customers from how you provide such value as a basis for innovation.
  • Learn how to apply basic concepts from scenario analysis to generate a more disciplined and open-minded approach to predicting future changes in market conditions.


Location: Hong Kong
The Hong Kong Jockey Club University of Chicago Academic Complex | The University of Chicago Francis and Rose Yuen Campus in Hong Kong


Upon completion of the program, participants will receive an official Chicago Booth Executive Education digital badge. This badge serves as a certified online credential of your achievement, and it can be shared on social networks such as LinkedIn.

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Marc Knez

Clinical Professor of Strategic Management

Professor Marc Knez currently teaches strategy courses in the Chicago Booth full-time and part-time MBA programs on technology strategy and new venture strategy. His current studies focus on long-term strategy development in the context of the digital technology themes disrupting most industries. He has prior industry experience as a full-time management consultant working with clients in financial services, telecommunications equipment, hospitality, and consumer products.

“I appreciated [professor Marc Knez] for the passion and energy level that he put into taking the class…I think the cases that he picked are updated, relevant and complement well with the theories he wants to teach…I would highly recommend this to my company and other corporate leaders.”

“Case approach, choice of cases, and number of pre-reads expands the impact beyond the length of the 2-day program. The strategic planning lesson was very insightful; lectures and slides provided great overview of the strategic topics. Great combination of academic and practical insights.”

The program makes strategic thinking highly practical. New venture ideas are always sexy, but using the NVP process to verify them would increase the chance of success. The two theories of incumbent disruption are also a key takeaway and highly relevant to today’s dynamic market environment.”

Great course! Learned a lot!”

A company’s medium- to long-term strategy should not be left to a small number of executives who are at the top of the organizational hierarchy. Instead, due to the continuous emergence of new opportunities and threats that requires much higher levels of strategic agility, it has become imperative that mid- to senior-level executives across functional areas can exercise critical strategic thinking skills within their areas of operation and at the broader enterprise level. Hence, this program will benefit mid- to senior-level executives who have direct control or influence over their companies’ or business units’ strategy.

The Hong Kong Jockey Club Charities Trust proudly awards scholarships to local social sector executives who seek to enhance their leadership skills. Learn more here.

Program Outline

Business Strategy Clarification and Assessment

  • Strategy fundamentals and frameworks
  • Customer value proposition, target customer segments, and critical capabilities

Outcome-Based Approach to Customer Value 

  • Business model innovation

Identifying and Responding to Technological Change

  • Industry changes impacting your business/organization
  • Identification of new emerging markets and prospective market disruptions

Outside-In Mindset through Scenario-Based Thinking

  • Framework for analyzing trends and developing alternate future scenarios
  • Scenario-based strategy development


Heritage Courtyard and Interpretation Centre Tour

Our Hong Kong campus is the home of the Heritage Courtyard and Interpretation Centre. During their time on campus, participants are offered a tour and access to exhibitions highlighting the unique history of the Mount Davis site and demonstrating the University’s commitment to the Hong Kong community. More information about the tour will be provided with participants' pre-course materials.

Upcoming Courses

Date Fee  
August 19-20, 2020 US $3,800 Register Now »
February 3-4, 2021 US $3,800 Register Now »

Fee does not include accommodations.

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