Advanced research in marketing addresses a marketing issue or problem using skills acquired in one of two different areas:
- Consumer behavior
- Economics/quantitative methods
The theoretical foundation provided in the marketing PhD Program is enhanced by the program's flexibility, allowing choice between these two areas. Students take courses not only in Chicago Booth's departments, but also in the Toyota Technical Institute and the university's psychology, sociology, economics, statistics, and computer science departments.
The program defines marketing broadly as the study of the interface between firms, competitors, and consumers. This includes, but is not limited to, consumer preferences, consumer demand and decision making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. The program is designed for those seeking careers as professors at leading research institutions.
Students in the marketing dissertation area also have the opportunity to work with the James M. Kilts Center for Marketing, a research center devoted to sponsoring new research in the field and enhancing the curriculum of the marketing dissertation area.
For details on the specifics of marketing as a dissertation area and as a support area, see General Examination Requirements - By Area in the PhD Program Guidebook (PDF).
To learn more about the research being done by current PhD students, please view a listing of proposals and defenses across dissertation areas.
For marketing faculty, please access the faculty directory to sort by academic area.